I always had a feeling that middle age women are unappreciated. Advertisements for this target group focuses mainly on round-the-house products, treating them as a collective noun of a “family”, or points out their wrinkles and bellies, and photographers omit them altogether, focusing only on young girls, whom they still Photoshop despite their nice figures. However women 40+ are the ones who are willing to spend the most on themselves, as they have the sources and the kids are already bit grown. Also, they pay more attention to what they wear, as cheap tops don’t satisfy their sublime tastes, and can afford expensive spas to help them feel better. And only if we paid more attention to them we would notice that fifty is sexy! The experience makes them confident and realise their value. So help me to spread the word, that mature women are beautiful, and praise them!